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Apr 27, 2011


  • He'll be in the city 85 miles east of Pittsburgh Wednesday for the East Coast premiere of the film, which opened far more conventionally in Los Angeles last week.

  • Spurlock, who gained more than 20 pounds by eating nothing but McDonald's food for a month in his 2004 film "Super Size Me," paid the city $25,000 to rename itself after his movie to underscore its message.

  • "We live in a place and a time when it seems like everything is brought to you by some sponsor," Spurlock told The Associated Press. "It starts to become this question of, 'Where does it end?'"

  • "Even when I'm standing at a urinal, chances are there's an ad or a video screen staring back at me," Spurlock said. "That used to be a little 'me' time that I had, a little private 'me' time that I'd like to have back."

  • But the thing about Spurlock's newest movie is that it's sponsored by companies who've put their name and product images into the film, which argues against such behavior, humorously but strenuously.



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